There will be no adjustment to pricing or packages, with the only immediate change being that the AT&T TV streaming service will be rebranded as DirecTV Stream later this month. The company had 15.4 million customers at the end of the second quarter. The new company, which was referred to as New DirecTV during the spinoff process, will simply be called DirecTV going forward and consist of the DirecTV satellite service, AT&T TV streaming cable offerings as well as U-Verse TV, AT&T's cable television service. After first being announced in February, on Monday afternoon DirecTV announced that it has completed the transaction which will see the telecom giant own 70% while private equity firm TPG holds 30%. DirecTV's spinoff from AT&T is now official.
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